DIGITAL MARKETING MANAGER

Akhurst Machinery (DELTA, BC)

How this Position Supports Akhurst:

The Digital Marketing Manager will plan and implement the digital/social strategy and CRM engagement for Akhurst. The Digital Marketing Manager will have a firm grasp of the various digital touch points, steer our organization’s digital narrative, and drive highly effective digital campaigns. He/she will play a pivotal role in growing our business’ customer base and revenue, and improving our user’s digital experience. The Digital Marketing Manager will be providing insights and thought leadership, and will be responsible for ongoing management, continuity, and execution of multiple simultaneous digital/social media influence marketing programs, meeting business and brand goals.

Duties and Responsibilities

  • Build, plan and implement the overall digital marketing objectives, strategies and plan across digital channels including website, social media and email to drive further awareness and engagement for the Akhurst brand;
  • Develop an annual email marketing strategy and calendar, taking into account the priorities of the various departments;
    Build, deploy, and optimize all email marketing campaigns including design templates, calls-to-action, and content used in marketing emails;
  • Develop a strategy for data collection with a goal to expand Akhurst’ distribution list size;
  • Work to minimize list decay and unsubscribes while increasing productivity of email sends;
  • Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising;
  • Work to create content and execute social media strategy, monitor visitor trends, research and upgrade social media based on industry trends and best practices;
  • Serves as Akhurst’ Webmaster, updating websites regularly, while maintaining brand consistency and collaborating on engaging content;
  • Own and maintain site analytics, metrics and campaign reporting and regularly present findings and recommendations to VP of Marketing and senior management;
  • Work with the Marketing Coordinator to develop new video content including machine demonstrations, customer testimonials, and short social media posts;
  • Improve and expand on our existing e-commerce website;
  • Measure ROI and KPIs;
  • Prepare and manage the digital marketing budget;
  • Suggest activities for improving the quality of online content;
  • Build an inbound marketing plan;
  • Research and forecast future sales and performance trends;
  • Lead, supervise and motivate members of the digital marketing team;
  • Research competitors and provide suggestions for improvement;
  • Keep abreast with industry and market trends and best practices; and
  • Stay up to date with the latest technology and best practices

Minimum Requirements

  • Proven working experience in digital marketing;
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns;
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
  • Experience in optimizing landing pages and user funnels;
  • Experience with A/B and multivariate experiments;
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
  • Working knowledge of ad serving tools;
  • Experience in setting up and optimizing Google Adwords campaigns;
  • Working knowledge of HTML, CSS, and JavaScript development and constraints;
  • Strong analytical skills and data-driven thinking;
  • Up-to-date with the latest trends and best practices in online marketing and measurement;
  • Practical and solutions-oriented;
  • Excellent verbal and written communication skills;
  • Strong technical skills and vision as it relates to the relevant channels; and
  • Forward thinking team player.

Working Conditions

  • Minimal out of town travel requirements;
  • Work normal business hours and may, from time to time, be required to do some work in the evenings or outside normal working hours;
  • Able to work on a computer for long periods of time;
  • Able to concentrate for extended periods and maintain attention to detail and accuracy;
  • Able to stay focused and productive in a busy, open area office; and
  • Able to manage multiple projects and deadlines.

Why you should work for Akhurst:

  • Our core values are family, integrity and teamwork: FIT. We reflect our values through our daily behaviours.  Our actions build trust, creating a safe environment for people to show initiative, encouraging communication that is direct, open and respectful. We invite diverse thinking and work collaboratively, recognizing that once decisions are made, they are respected and acted upon;
  • We offer a pleasant work environment and our employees are highly engaged;
  • We invest in our people by providing the training necessary for employees to successfully perform their responsibilities and develop to meet their career goals; and
  • We offer a competitive salary and a comprehensive benefits plan, including RRSP and profit sharing.

Application:

If you match the ideal candidate description and are interested in this position, please apply.  We sincerely thank all applicants for their interest in working with Akhurst Machinery.  We will contact only those being considered for the position

Please forward your resume to
Ren Jethi, CPHR
[email protected]